This paper examines, in the broader context of knowledge diffusion, to what extent, supply and demand governance can contribute to reconciling the ‘high tech- high touch’ dilemma embedded in technology and a destination’s local heritage, respectively. The theoretical argumentations presented are justified by the findings of IBM’s ‘Advanced Platform for Smarter Destinations’ project aimed at enhancing SMEs competiveness and intelligent destination development through a coexistence strategy design. In the context of the Europe 2020 strategy for smart sustainable and inclusive growth the latter is relevant to provide a level ‘playing field for SMEs’. Smarter Destination Platforms afford, first, the potential to reconfigure the destination partners’ roles, rules and responsibilities, beyond the internal SME logic. Second, provide a vehicle for coherent multi-level knowledge diffusion in support of SMEs’- stakeholders decision making. Third, help cultivate a culture within SME networks, which bear value propositions aimed at a sustainable, green economy, social cohesion and competitive SMEs. The challenge of disruptive innovation necessitates destination to become smarter; sustain themselves by levering the role of ICTs in response to different stakeholders; develop knowledge and experience converged within a supply and demand governance model, which enables simple and integrated access that characterize Smarter Destination Platforms and the destination brands which they serve.

Disruptive Innovation by Smarter Destination Platform Knowledge Diffusion: Towards a Theory of Demand and Supply Governance

TRUNFIO, Mariapina;FERRETTI, MARCO
2012

Abstract

This paper examines, in the broader context of knowledge diffusion, to what extent, supply and demand governance can contribute to reconciling the ‘high tech- high touch’ dilemma embedded in technology and a destination’s local heritage, respectively. The theoretical argumentations presented are justified by the findings of IBM’s ‘Advanced Platform for Smarter Destinations’ project aimed at enhancing SMEs competiveness and intelligent destination development through a coexistence strategy design. In the context of the Europe 2020 strategy for smart sustainable and inclusive growth the latter is relevant to provide a level ‘playing field for SMEs’. Smarter Destination Platforms afford, first, the potential to reconfigure the destination partners’ roles, rules and responsibilities, beyond the internal SME logic. Second, provide a vehicle for coherent multi-level knowledge diffusion in support of SMEs’- stakeholders decision making. Third, help cultivate a culture within SME networks, which bear value propositions aimed at a sustainable, green economy, social cohesion and competitive SMEs. The challenge of disruptive innovation necessitates destination to become smarter; sustain themselves by levering the role of ICTs in response to different stakeholders; develop knowledge and experience converged within a supply and demand governance model, which enables simple and integrated access that characterize Smarter Destination Platforms and the destination brands which they serve.
978-88-89677-88-9
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11367/4014
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