Purpose – The paper sets out to analyses the approach of Southern Italian regions in the way they are developing different types of tourist products. Design/methodology/approach – In an attempt to measure tour operator preferences that impact the offer features, the tour operators’ profiles have been traced, through a cluster analysis, in order to develop the market of new tourist products in Southern Italy.
|Titolo:||“Tour operators and alternative tourism in Italy: exploiting niche markets to increase international competiteveness” (Winner Highly Commended Award, Emerald Literati Network, 2007)|
|Data di pubblicazione:||2006|
|Appare nelle tipologie:||1.1 Articolo in rivista|