Purpose – The paper sets out to analyses the approach of Southern Italian regions in the way they are developing different types of tourist products. Design/methodology/approach – In an attempt to measure tour operator preferences that impact the offer features, the tour operators’ profiles have been traced, through a cluster analysis, in order to develop the market of new tourist products in Southern Italy.
“Tour operators and alternative tourism in Italy: exploiting niche markets to increase international competiteveness” (Winner Highly Commended Award, Emerald Literati Network, 2007)
TRUNFIO, Mariapina;
2006-01-01
Abstract
Purpose – The paper sets out to analyses the approach of Southern Italian regions in the way they are developing different types of tourist products. Design/methodology/approach – In an attempt to measure tour operator preferences that impact the offer features, the tour operators’ profiles have been traced, through a cluster analysis, in order to develop the market of new tourist products in Southern Italy.File in questo prodotto:
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