Innovation has always been a critical field of interest and action for european policy maker in all of the industries. Over the last decade, European companies had to increase their innovation activites and capabilities such as the development of marketing of new technologies and products, in order to face the rising competition of their Asian and American competitors.
A holistic view of marketing of innovation in European Countries
QUINTANO, Michele
2011-01-01
Abstract
Innovation has always been a critical field of interest and action for european policy maker in all of the industries. Over the last decade, European companies had to increase their innovation activites and capabilities such as the development of marketing of new technologies and products, in order to face the rising competition of their Asian and American competitors.File in questo prodotto:
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