LA RAGIONE, Giuseppe
LA RAGIONE, Giuseppe
Dipartimento di Studi Aziendali e Quantitativi
Analysing the impact of green consumption values on brand responses and behavioural intention
2023-01-01 Risitano, M.; Romano, R.; La Ragione, G.; Quintano, M.
Analysing the relevance of value creation in the interconnection amongst entrepreneurship, marketing and innovation: a systematic literature review
2023-01-01 Risitano, Marcello; La Ragione, Giuseppe; Turi, Alessandra; Ferretti, Marco
Analyzing the role of green consumption values to sustain consumer-brand relationships in the automotive industry
2021-01-01 Risitano, Marcello; Romano, Rosaria; LA RAGIONE, Giuseppe; Quintano, Michele
Branding of Local Innovation Systems
2022-01-01 Simoni, Michele; Popoli, Paolo; Risitano, Marcello; Pietronudo, MARIA CRISTINA; LA RAGIONE, Giuseppe
Exploring the Metaverse from the consumer perspective: insight from a systematic literature review
2024-01-01 Ferretti, M.; Ferri, M. A.; La Ragione, G.; Palazzo, M.; Parola, F.; Risitano, M.
Exploring the relevance of green consumption values to manage consumer-brand relationships in the cruise industry
2024-01-01 Risitano, M.; La Ragione, G.; Parola, F.; Sorrentino, A.
Exploring the relevance of the Metaverse for customers: A Systematic literature review
2024-01-01 Risitano, M.; La Ragione, G.; Palazzo, M.; Parola, F.
Exploring the role of green consumption values on consumer brand responses
2022-01-01 Risitano, M.; Romano, R.; La Ragione, G.
Green Marketing in the Digital Age: The Influence of AI on Green Consumer-Brand Perceptions
2023-01-01 La Ragione, G.; Kozah, E. A.; Risitano, M.
Green mobility choices to build consumer-brand relationships: A multigroup analysis
2024-01-01 Calza, F.; La Ragione, G.; Risitano, M.; Sorrentino, A.
Il ruolo dei processi di branding nella gestione dei sistemi locali di innovazione
2022-01-01 Simoni, Michele; Popoli, Paolo; Risitano, Marcello; Pietronudo, MARIA CRISTINA; LA RAGIONE, Giuseppe
La gestione dei punti vendita di street food nel periodo COVID-19: un’analisi comparata
2021-01-01 Risitano, Marcello; LA RAGIONE, Giuseppe; Quintano, Michele
Local Innovation Systems: an empirical framework for branding strategy
2023-01-01 Simoni, Michele; Risitano, Marcello; Popoli, Paolo; Pietronudo, Maria Cristina; LA RAGIONE, Giuseppe
Managing consumer-brand relationships on digital live streaming platform: a comparative study
2023-01-01 Calza, F.; La Ragione, G.; Quintano, M.; Risitano, M.
New emerging capabilities for managing data-driven innovation in healthcare: the role of digital platforms
2022-01-01 Pietronudo, Mc; Zhou, Fl; Caporuscio, A.; La Ragione, G.; Risitano, M.
Re-thinking Street Food Marketing in COVID-19 Pandemic Period. “Pescaria” as Pilot Case Study
2021-01-01 Risitano, Marcello; LA RAGIONE, Giuseppe
Social Media Marketing in Port Management: An Exploratory Analysis
2021-01-01 Risitano, M.; Turi, A.; La Ragione, G.; Ferretti, M.
Social media marketing practices and consumer reactions: a content analysis on Facebook brand pages
2022-01-01 Risitano, Marcello; LA RAGIONE, Giuseppe; Quintano, Michele
Strategic Monitoring in Port Authority Management: Implementing an original Digital Platform
2024-01-01 Risitano, M.; Angrisani, M.; La Ragione, G.; Ferretti, M.
The GREEN lever: Unraveling the influence of consumption values on brand responses and consumer behaviour
2023-01-01 Risitano, M.; La Ragione, G.; Franzese, G.; Cannavale, C.