LA RAGIONE, Giuseppe
LA RAGIONE, Giuseppe
Dipartimento di Studi Aziendali e Quantitativi
Analysing gamification marketing strategies from consumer perspective: A Systematic Literature Review
2024-01-01 Risitano, M; La Ragione, G; Ferretti, M
Analysing the impact of green consumption values on brand responses and behavioural intention
2023-01-01 Risitano, M.; Romano, R.; La Ragione, G.; Quintano, M.
Analysing the relevance of value creation in the interconnection amongst entrepreneurship, marketing and innovation: a systematic literature review
2023-01-01 Risitano, Marcello; La Ragione, Giuseppe; Turi, Alessandra; Ferretti, Marco
Analyzing the role of green consumption values to sustain consumer-brand relationships in the automotive industry
2021-01-01 Risitano, Marcello; Romano, Rosaria; LA RAGIONE, Giuseppe; Quintano, Michele
Branding of Local Innovation Systems
2022-01-01 Simoni, Michele; Popoli, Paolo; Risitano, Marcello; Pietronudo, MARIA CRISTINA; LA RAGIONE, Giuseppe
Defining a Cloud-Based Platform for Monitoring Port Authority Performance
2025-01-01 Risitano, Marcello; Angrisani, Mariarosalba; Ferretti, Marco; La Ragione, Giuseppe
Exploring the Metaverse from the consumer perspective: insight from a systematic literature review
2024-01-01 Ferretti, M.; Ferri, M. A.; La Ragione, G.; Palazzo, M.; Parola, F.; Risitano, M.
Exploring the relevance of green consumption values to manage consumer-brand relationships in the cruise industry
2024-01-01 Risitano, M.; La Ragione, G.; Parola, F.; Sorrentino, A.
Exploring the relevance of the Metaverse for customers: A Systematic literature review
2024-01-01 Risitano, M.; La Ragione, G.; Palazzo, M.; Parola, F.
Exploring the Role of Gamified Branded Apps in Shaping Green Consumption Values: The Influence of Perceived Usefulness and Playfulness.
2025-01-01 La Ragione, Giuseppe; Mostafavi Shiva, Sadat; Risitano, Marcello
Exploring the role of green consumption values on consumer brand responses
2022-01-01 Risitano, M.; Romano, R.; La Ragione, G.
Frontiere dell’innovazione nella gestione delle aree portuali: focus sui Port Community System
2025-01-01 Calza, Francesco; Ferretti, Marco; La Ragione, Giuseppe; Risitano, Marcello; Turi, Alessandra
Green Marketing in the Digital Age: The Influence of AI on Green Consumer-Brand Perceptions
2023-01-01 La Ragione, G.; Kozah, E. A.; Risitano, M.
Green mobility choices to build consumer-brand relationships: A multigroup analysis
2024-01-01 Calza, F.; La Ragione, G.; Risitano, M.; Sorrentino, A.
Green Practices for Reducing Emissions in Port Services: Evidence from a Pilot Study
2025-01-01 Ferretti, Marco; La Ragione, Giuseppe; Porcaro, Luca; Risitano, Marcello; Turi, Alessandra
Il ruolo dei processi di branding nella gestione dei sistemi locali di innovazione
2022-01-01 Simoni, Michele; Popoli, Paolo; Risitano, Marcello; Pietronudo, MARIA CRISTINA; LA RAGIONE, Giuseppe
Integrating Gamification into the Consumer Journey: A Conceptual Model and Research Proposition
2025-01-01 La Ragione, Giuseppe; Calza, Francesco; Ferretti, Marco; Risitano, Marcello
La gestione dei punti vendita di street food nel periodo COVID-19: un’analisi comparata
2021-01-01 Risitano, Marcello; LA RAGIONE, Giuseppe; Quintano, Michele
Local Innovation Systems: an empirical framework for branding strategy
2023-01-01 Simoni, Michele; Risitano, Marcello; Popoli, Paolo; Pietronudo, Maria Cristina; LA RAGIONE, Giuseppe
Managing consumer-brand relationships on digital live streaming platform: a comparative study
2023-01-01 Calza, F.; La Ragione, G.; Quintano, M.; Risitano, M.