RISITANO, Marcello
RISITANO, Marcello
Dipartimento di Studi Aziendali e Quantitativi
A taxonomy of logistics centres: overcoming conceptual ambiguity
2017-01-01 Notteboom, Theo; Parola, Francesco; Satta, Giovanni; Risitano, Marcello
Analisi dei Centri di ricerca benchmark nazionali ed internazionali. IL CASO ENEA
2010-01-01 Genovese, L; Risitano, Marcello
Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district
2019-01-01 Calza, Francesco; Ferretti, Marco; Risitano, Marcello; Sorrentino, Annarita
Analysing the impact of green consumption values on brand responses and behavioural intention
2023-01-01 Risitano, M.; Romano, R.; La Ragione, G.; Quintano, M.
Analysing the relevance of value creation in the interconnection amongst entrepreneurship, marketing and innovation: a systematic literature review
2023-01-01 Risitano, Marcello; La Ragione, Giuseppe; Turi, Alessandra; Ferretti, Marco
Analyzing maritime economy in the Mediterranean: a focus on the Campania region
2014-01-01 Parola, Francesco; Risitano, Marcello; Tutore, Ilaria; Ferretti, Marco
Analyzing the relationships among critical brand equity drivers and consumer behavioural intentions
2013-01-01 Risitano, Marcello; Romano, R.; Quintano, Michele
Analyzing the relationships among destination image, event satisfaction and intentional behaviours
2016-01-01 Risitano, Marcello; Romano, Rosaria; Sorrentino, Annarita; Quintano, Michele
Analyzing the role of green consumption values to sustain consumer-brand relationships in the automotive industry
2021-01-01 Risitano, Marcello; Romano, Rosaria; LA RAGIONE, Giuseppe; Quintano, Michele
Asset complementarity for the successful implementation of green shipping practices
2015-01-01 Ferretti, Marco; Parola, Francesco; Risitano, Marcello; Tutore, Ilaria
Branding of Local Innovation Systems
2022-01-01 Simoni, Michele; Popoli, Paolo; Risitano, Marcello; Pietronudo, MARIA CRISTINA; LA RAGIONE, Giuseppe
Building and measuring experience value co-creation in museum context. The case of MAV – Herculaneum
2017-01-01 Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele
Building of consumer-brand relationships for the customer experience management
2011-01-01 Cantone, L; Risitano, Marcello
Co-creating value in destination management through mega sport events. The case of America’s Cup World Series Naples 2012
2012-01-01 Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele
Collaborative strategies and port investments in developing countries: an empirical analysis
2016-01-01 Ferretti, Marco; Parola, F.; Risitano, Marcello; Vitillo, R.
Complementary Assets And Green Practices A Multiple Case Study Analysis In Shipping Management
2016-01-01 Ferretti, Marco; Parola, Francesco; Risitano, Marcello; Tutore, Ilaria
Conflicts in Italian ports: A multiple case study analysis
2016-01-01 Ferretti, Marco; Parola, F.; Risitano, Marcello; Vitiello, I.
Creazione di valore per i clienti attraverso le relazioni di marca. Applicazione empirica di un modello di Customer Brand Equity
2003-01-01 L., Cantone; P., Calvosa; Risitano, Marcello
Creazione e monitoraggio della customer experience nella gestione dei mega-eventi
2013-01-01 Risitano, M.; Sorrentino, A.; Quintano, M.
Critical success factors on strategic brand management in luxury fashion markets: the case of Isaia
2017-01-01 Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele