Museums depend on two factors to achieve their educational and cultural missions: heritage/collectionsandaudience.Inthepastdecadestheroleofmuseumsinsociety,aswellasthe waytheyrelatewiththeiraudienceschangedsignificantly.Asinmanyotherdomains,theinternet andtechnologicaldevelopmentinfluencedmuseumsípublicoffersandhowtheyinteractwiththeir audiences,eithervisitorsortheonlinepublic.Nevertheless,museumsístrategieshaveconcentrated on effective visitors to the museumsí premises. One of the effects of COVID-19 pandemic was the complete closure of museums around the world. Therefore, museums had to adapt to remain significanttotheiraudienceandtocontinuetoachievetheirmissions.Thepresentinvestigationtries tomapinnovativeapproachesofmuseums,especiallytheonesinRomaniaandItaly.Aspecialfocus isputonthestrategiesadoptedbymuseumsaimingtohelptheircommunitiesbettercopewiththe pandemic.
MUSEUMSINTIMESOFTHECOVID-19PANDEMIC. FOCUSONROMANIAANDITALY
Romanelli M.;
2020-01-01
Abstract
Museums depend on two factors to achieve their educational and cultural missions: heritage/collectionsandaudience.Inthepastdecadestheroleofmuseumsinsociety,aswellasthe waytheyrelatewiththeiraudienceschangedsignificantly.Asinmanyotherdomains,theinternet andtechnologicaldevelopmentinfluencedmuseumsípublicoffersandhowtheyinteractwiththeir audiences,eithervisitorsortheonlinepublic.Nevertheless,museumsístrategieshaveconcentrated on effective visitors to the museumsí premises. One of the effects of COVID-19 pandemic was the complete closure of museums around the world. Therefore, museums had to adapt to remain significanttotheiraudienceandtocontinuetoachievetheirmissions.Thepresentinvestigationtries tomapinnovativeapproachesofmuseums,especiallytheonesinRomaniaandItaly.Aspecialfocus isputonthestrategiesadoptedbymuseumsaimingtohelptheircommunitiesbettercopewiththe pandemic.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
