This study aims to analyze how the concept of fitness has evolved over time and how the introduction of digital fitness has changed users’ habits through the personalization of the offer. To this end, the role of marketing has been strategic to meet the expectations of increasingly demanding users, by offering a service that increasingly meets consumer expectations.
MARKETING AND COMMUNICATION IN FITNESS
Patrizia Belfiore;Alessandra Sorrentini;Lorenzo Donini
2019-01-01
Abstract
This study aims to analyze how the concept of fitness has evolved over time and how the introduction of digital fitness has changed users’ habits through the personalization of the offer. To this end, the role of marketing has been strategic to meet the expectations of increasingly demanding users, by offering a service that increasingly meets consumer expectations.File in questo prodotto:
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