The purpose of this paper is to focus on the potential role and use of social marketing for health promotion to influence sport management. Social marketing and sport management have profoundly impacted the delivery and consumption of sport. Sport promotion plays a very important role in supporting the achievement of the recommended levels of physical activity in the Italian population. This paper analyzes the concepts of sport management, social marketing and ultimately attempts to connect the two aspects.
SOCIAL MARKETING AND SPORT MANAGEMENT FOR HEALTH PROMOTION
Patrizia Belfiore;Alessandro Liccardo
2019-01-01
Abstract
The purpose of this paper is to focus on the potential role and use of social marketing for health promotion to influence sport management. Social marketing and sport management have profoundly impacted the delivery and consumption of sport. Sport promotion plays a very important role in supporting the achievement of the recommended levels of physical activity in the Italian population. This paper analyzes the concepts of sport management, social marketing and ultimately attempts to connect the two aspects.File in questo prodotto:
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