Organization and sustainability for rural development

Sustainable rural development helps to improve the quality of rural environment and relies on promoting multifunctional agriculture and driving rural business and entrepreneurship to follow a path leading to structuring hybrid organizations that combine and reconcile market and social aspects as sources and a vision leading to creating economic, social and public value within rural areas and communities. The aim of this study is to elucidate how to promote sustainable rural development helps to create hybrid organizations driving value creation within rural areas and communities. Rural resources are emerging as a social and economic value to be preserved for future generations and for driving strategy and organization of rural enterprises and community. Rural development and multi-functionality in agriculture should help to reconcile and combine business orientation, territorial identity, social value creation and benefits for communities driving strategic and organizational choices of rural entrepreneurs. Rural development policies contribute to promoting sustainability of EU farm sector and rural areas retaining long-term strategic objectives in terms of competitiveness of agriculture ensuring sustainable management of natural resources and climate action and the balanced territorial development of rural areas. European institutions promote rural development to benefit rural enterprises and communities exerting influence on the organizational and strategic choices of enterprises that are oriented to proceed towards sustainability by following a hybrid path.