Big data sources for green strategy implementation

Objectives. The paper wants to explore how firms can capture value from big data to improve green engagement by providing a conceptual framework that relate big data to the specific green strategy the companies want to pursuit. Methodology. The study provides a conceptual model through a comprehensive and panoramic literature that relates big data sources to the adoption of different green strategies. An empirical case is presented to illustrates the application of IoT technology to develop a Clean Technology strategy. Findings. The implementation of Clean Innovation Strategy requires the development of a particular ability in managing several physical assets, such as smart interconnected devices and capabilities, such as interconnected data storage and analytics. In this case, companies often refer to external partner to develop the necessary architecture needed to exploit information potentialities. Research limits. The paper represents the first attempt to address the issue that requires a deeper investigation. Practical implications. The study offers valuable suggestion for companies that wants to grasp green opportunities from big data analytics Originality of the study. Big data is an increasing trend in strategic management. Notwithstanding, just few studies envisage the potentiality offered by big data to sustain different green strategy typologies