Towards a new architecture of knowledge: big data, culture and creativity

Structured Abstract Purpose – Our paper aims to investigate characteristics and the role that social networks have in the rising of SI. In doing this, we also examine the way social innovators devote to social aims, as well as how the set of relationships they establish may turn, over time, into locus for knowledge creation and diffusion, allowing the emergence of so-called Networks for Social Innovation (NfSI). Design/methodology/approach – We propose a two step-based approach. Firstly, an extensive literature review has been carried out in order to shape a more wideunderstanding of the SI, as well as to picture the characteristics and the dynamics of the NfSI. After this, a qualitative approach has been adopted by the means of ego-centred method for data collection. Three case studies located in the city of Naples have been selected and investigated in accordance with the chosen research technique. Originality/value – Our paper can contribute to the literature improving about SI by developing a more comprehensive knowledge-based and network oriented picture for SI. Practical implications – Our study allows academics and practitioners to recognize and understand SI, and how networks may be managed to support the effectiveness of firms’ innovative practices with reference to both business and social goals.