The abuse of alcoholic beverages (beer, spirits and wine), also included in Agenda 2030 as one of the limits to the sustainability of well-being, results in considerable social and economic repercussions due not only to the increase in health spending but above all because of Of the loss of productivity arising in recent years especially from the youth component of human capital. Although the health benefit of a moderate consumption of wine is widely studied, the damage caused by its abuse is not so well known, and because the communication strategies implemented by the companies tend to make full use of only the positive aspect. From this point of view, starting from the health effects of wine consumption (both in case of abuse and in moderation) the paper provides the design of a web communication strategy to promote for Young people a culture of drinking in a sustainable way.

Wine, health and well-being sustainability: a responsible web communication strategy

MISSO, ROSA;
In corso di stampa

Abstract

The abuse of alcoholic beverages (beer, spirits and wine), also included in Agenda 2030 as one of the limits to the sustainability of well-being, results in considerable social and economic repercussions due not only to the increase in health spending but above all because of Of the loss of productivity arising in recent years especially from the youth component of human capital. Although the health benefit of a moderate consumption of wine is widely studied, the damage caused by its abuse is not so well known, and because the communication strategies implemented by the companies tend to make full use of only the positive aspect. From this point of view, starting from the health effects of wine consumption (both in case of abuse and in moderation) the paper provides the design of a web communication strategy to promote for Young people a culture of drinking in a sustainable way.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11367/60347
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