Building sustainable healthcare organizations

Health care organizations have to proceed towards a sustainable development by seeking legitimacy for building and maintaining public trust with patients as social and economic institutions creating value and wealth for society. Sustainability of health care relies on rediscovering the importance of human resource management and policies for effectively improving communication with patients and building trust-based relationships. While processes of accreditation tend to be regarded as a means for legitimizing quality and efficient processes, the introduction of new technology seems to be more focused on restoring the relationship with patients.