Our contribution aims to qualify Local Area as Smart Tourism Service System (STSS), whose competitiveness and reputation depend on sharing strategies and processes of cohesion based on equifinality among/for stakeholder. The methodology envisages the integration of Service Science Management Engineering and Design (SSME+D) and the Viable Systems Approach (VSA). This integrated approach describes STSS in terms of local service system, whose viability requires a “smart governmentality”, able to guarantee the management of equity, sustainability and resilience. By this means, we propose a framework for interpreting general territory as a “unique” STSS in which competitiveness and reputation depend on sharing strategies and cohesion processes for stakeholders’ equifinality. According to this perspective: 1) in structural view, STSS is a combination of resources (knowledge, goods, professionals) aimed to value co-creation; 2) in system view, STSS is based on what we call “smart governmentality” spread and shared among stakeholder. The limits of the framework implemetation are connected to the difficulty in determining the degree of cohesion that characterizes the different components/operands of STSS. The “governmentality” qualifies the action of policy makers in defining the competitive and reputational objectives of the local area. Such orientation is indicative of a governance able to harmonize the actions of local actors for the growth and development of local “réseau”. Our framework (SSME+D) & VSA suggests to characterize a “static territory” as viable system able to link knowledge, resources, goods, professionals within viable, collaborative and sustainable networks. That is why today we can talk about local area as STSS according to an interdisciplinary approach that can create shared value. Referring to human resources coherent with value co-creation processes, STSS implies investments in training of T-Shaped professionals: new kind of individuals which have proficiency in a specific field/discipline (deep professionality) and, at the same time, show capacity to understand and participate into complex projects/systems (broad professionality). The relevance of this adaptive and synergic professionals is to accomplish resonance from consonance based on trust relation win-win logic for the stakeholders engagement of a STSS. The interpretation of the territory as STSS stimulates new perspectives of analysis on the local governance issue. Territory Reputation and Competitiveness identify a new interpretative key, consistent with the processes of value co-creation and participative multi-level governance schemas in polycentric networks, as such as local service system.
The use of Smart Tourism Systems to improve the destination's appeal: A case study from Caserta in italy
BASSANO, C.;PIETRONUDO, M. C.
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2018-01-01
Abstract
Our contribution aims to qualify Local Area as Smart Tourism Service System (STSS), whose competitiveness and reputation depend on sharing strategies and processes of cohesion based on equifinality among/for stakeholder. The methodology envisages the integration of Service Science Management Engineering and Design (SSME+D) and the Viable Systems Approach (VSA). This integrated approach describes STSS in terms of local service system, whose viability requires a “smart governmentality”, able to guarantee the management of equity, sustainability and resilience. By this means, we propose a framework for interpreting general territory as a “unique” STSS in which competitiveness and reputation depend on sharing strategies and cohesion processes for stakeholders’ equifinality. According to this perspective: 1) in structural view, STSS is a combination of resources (knowledge, goods, professionals) aimed to value co-creation; 2) in system view, STSS is based on what we call “smart governmentality” spread and shared among stakeholder. The limits of the framework implemetation are connected to the difficulty in determining the degree of cohesion that characterizes the different components/operands of STSS. The “governmentality” qualifies the action of policy makers in defining the competitive and reputational objectives of the local area. Such orientation is indicative of a governance able to harmonize the actions of local actors for the growth and development of local “réseau”. Our framework (SSME+D) & VSA suggests to characterize a “static territory” as viable system able to link knowledge, resources, goods, professionals within viable, collaborative and sustainable networks. That is why today we can talk about local area as STSS according to an interdisciplinary approach that can create shared value. Referring to human resources coherent with value co-creation processes, STSS implies investments in training of T-Shaped professionals: new kind of individuals which have proficiency in a specific field/discipline (deep professionality) and, at the same time, show capacity to understand and participate into complex projects/systems (broad professionality). The relevance of this adaptive and synergic professionals is to accomplish resonance from consonance based on trust relation win-win logic for the stakeholders engagement of a STSS. The interpretation of the territory as STSS stimulates new perspectives of analysis on the local governance issue. Territory Reputation and Competitiveness identify a new interpretative key, consistent with the processes of value co-creation and participative multi-level governance schemas in polycentric networks, as such as local service system.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.