Food and tourism are two aspects for which Italy is famous all over the world, but today in a globalized and highly competitive tourist system in which even the stronger destinations need to differentiate themselves from the others, there is need policies of development capable of enhancing their interaction. Tourism promotion, for example, can focus on food products that may stimulate export demand, while food promotion may focus on the regional landscape and lead to a growth in tourism. Local food is a fundamental component of a destination’s attributes, adding to the range of attractions and the overall tourist experience (Symons, 1999). In an increasingly competitive world of tourism marketing, every region or destination is in a constant search for a unique product to differentiate itself from other destinations. In this paper, therefore, through the canonical correlation analysis (Hotelling, 1936), we want to examine, at regional level, the relationship between food and tourism in Italy, in the belief that their combination is the starting point not only for differentiating tourism destinations, but also for the use and conservation of food local production.
Food-Tourism relationship in the Italian destinations
PAGLIUCA, MARGHERITA MARIA
2015-01-01
Abstract
Food and tourism are two aspects for which Italy is famous all over the world, but today in a globalized and highly competitive tourist system in which even the stronger destinations need to differentiate themselves from the others, there is need policies of development capable of enhancing their interaction. Tourism promotion, for example, can focus on food products that may stimulate export demand, while food promotion may focus on the regional landscape and lead to a growth in tourism. Local food is a fundamental component of a destination’s attributes, adding to the range of attractions and the overall tourist experience (Symons, 1999). In an increasingly competitive world of tourism marketing, every region or destination is in a constant search for a unique product to differentiate itself from other destinations. In this paper, therefore, through the canonical correlation analysis (Hotelling, 1936), we want to examine, at regional level, the relationship between food and tourism in Italy, in the belief that their combination is the starting point not only for differentiating tourism destinations, but also for the use and conservation of food local production.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
