Territorial Corporate Identity and New Food Paradigms

The need to "feed the planet", and especially to do so in a sustainable way, requires the ability of firms to "make themselves system" for the well-being sustainability by changing their paradigm of development and contributing effectively to the creation and maintenance of a Sustainability Oriented Territory (SOT): their territory. With this in mind, this paper examines the strategy of territorial corporate identity as strategic response of the “enterprise system” of a territory to a new food paradigm (identitary, sustainable and based on a not segmented approach to well-being) and as action carrier for the creation and maintenance of a SOT.