The aim of this paper is to investigate the relationship systems in the cruise event man- agement process. In particular we analyze the coordination mechanisms and control systems used by main cruise actors involved when the events are planned on board of the ships dur- ing the navigation and the berthing time, and finally when the events are managed in the cruise terminals. This is a theoretical study conducted through a review of the literature in order to systematize and clarify the main contributions on this topic and finally new research perspectives. The seaport reforms deeply changed the organizational and management system strate- gic business units by increasing the presence of cruise companies in the ownership structure of cruise terminal concessionaires, in order to control directly the passenger flows. In this direction, cruise companies and cruise terminals configure a multiactivities context, in which the cruise events are conceived as an important profitability area for both cruise companies and cruise terminals.

Cruise companies in the cruise event management: key relationship indicators and coordination tools

DI VAIO, Assunta;VARRIALE, LUISA
2012

Abstract

The aim of this paper is to investigate the relationship systems in the cruise event man- agement process. In particular we analyze the coordination mechanisms and control systems used by main cruise actors involved when the events are planned on board of the ships dur- ing the navigation and the berthing time, and finally when the events are managed in the cruise terminals. This is a theoretical study conducted through a review of the literature in order to systematize and clarify the main contributions on this topic and finally new research perspectives. The seaport reforms deeply changed the organizational and management system strate- gic business units by increasing the presence of cruise companies in the ownership structure of cruise terminal concessionaires, in order to control directly the passenger flows. In this direction, cruise companies and cruise terminals configure a multiactivities context, in which the cruise events are conceived as an important profitability area for both cruise companies and cruise terminals.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11367/32175
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