We wear culture, we eat culture”. Effetto Paese di origine, cultural heritage image e segmentazione internazionale nei mercati emergenti
2017-01-01 De Nisco, A.; D’Avino, A.; Napolitano, M. R.
L’influenza degli Stimoli Ambientali dei Centri Urbani sulla Qualità Percepita e i Comportamenti di Consumo
2007-01-01 De Nisco, A.; Napolitano, M. R.; Riviezzo, A.
Market Orientation: how to asses it? An empirical investigation within italian medium-sized firms
2016-01-01 Riviezzo, A.; Garofano, A.; Napolitano, M. R.
Urban Revitalization and Town Centre Management: the role of Stakeholders"
2007-01-01 De Nisco, A.; Napolitano, M. R.; Riviezzo, A.
“C’era una volta…”. Racconti d’imprese storiche della manifattura campana
2014-01-01 Riviezzo, A.; Garofano, A.; Marino, V.; Napolitano, M. R.
Il tempo è lo specchio dell’eternità. Strategie e strumenti di Heritage marketing nelle imprese longeve
2015-01-01 Riviezzo, A.; Garofano, A.; Napolitano, M. R.
Il peso della concentrazione geografica nelle attività della new economy
2005-01-01 Napolitano, M. R.; Riviezzo, A.
L’orientamento imprenditoriale dei dipartimenti universitari italiani
2012-01-01 Riviezzo, A.; Napolitano, M. R.
Economic Animosity, Nationalism and Country Image: “US vs Others” in Times of Crisis
2017-01-01 De Nisco, A.; Papadopoulos, N.; Napolitano, Maria Rosaria; Mainolfi, G.
Entertaining the shopping centre. Management and Research Insights
2006-01-01 De Nisco, A.; Napolitano, M. R.
The role of cultural heritage in country image research. Proposal and testing of a cultural heritage image scale
2015-01-01 Mainolfi, G.; De Nisco, A.; Marino, V.; Napolitano, M. R.
Entertainment e sistemi di creazione di valore nei centri commerciali. Un'indagine sul fenomeno in Italia
2003-01-01 Napolitano, M. R.; Resciniti, R.; De Nisco, A.
The Institutional Education and Training for Entrepreneurship Development in the Italian Universities
2005-01-01 Napolitano, M. R.; Riviezzo, A.
Country of origin effect and the Euro crisis: the influence of economic animosity on consumer ethnocentrism, country image perception and intention to buy foreign products
2013-01-01 De Nisco, A.; Mainolfi, G.; Marino, V.; Napolitano, M. R.
Stakeholders Involvement in Urban Revitalization Projects: a two-step approach
2010-01-01 Riviezzo, A.; De Nisco, A.; Napolitano, M. R.
Exploring the Relationship between Entrepreneurial Orientation and Market Orientation in SMEs
2012-01-01 Riviezzo, A.; Garofano, A.; Napolitano, M. R.
Assessing the Entrepreneurial Orientation of University Departments and its Impact on Performance
2012-01-01 Riviezzo, A.; Napolitano, M. R.
The influence of consumer ethnocentrism, animosity and product country image perception on attitudes towards foreign products. A study on Italian consumers
2013-01-01 De Nisco, A.; Mainolfi, G.; Marino, V.; Napolitano, M. R.
Heritage Marketing: una possibilità davvero sfruttata dalle imprese storiche italiane?
2016-01-01 Riviezzo, A.; Garofano, A.; Napolitano, M. R.
Assessing an Entrepreneurial Development Program using the Critical Incident Technique
2011-01-01 Riviezzo, A.; Testa, M.; Marino, V.; Napolitano, M. R.
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