The variety of network-district businesses has in strategic terms, resulted in less efficiency within local systems and reflected negatively on the competitiveness of district production. The paper seeks to re-interpret the dynamics of network-districts from the Viable Systems Approach (VSA) perspective. In such a scenario, the limited or non-use of information and communication technology (ICT) tools risks affecting competitive capacity both in an individual and network-district perspective. The paper highlights how the creativity of the Italian network-district system gains momentum i.e. greater competitiveness by using ICT tools in a systems approach to facilitate cultural and management change and to integrate communication within and outside the network-district system.