The intensification of markets globalization and the diffusion of internationalization strategies across various businesses, led the academic literature to challenge the notion of entry modes in international ventures. Nevertheless, with specific regard to soft-service industries, only a few authors investigated the entry-mode behaviour of firms for testing the applicability of the traditional theories. Therefore, this paper investigates, on a quantitative basis, the antecedents of firms entry choice, focusing on the wholly owned subsidiary/joint venture dilemma. The empirical analysis is conducted on 416 overseas market entries in the container port industry. The manuscript proposes and tests an eclectic model for evaluating the determinants of foreign entry in soft-service industries, including internal, external and cross-cultural factors.
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