“Network Creativity to Reduce Strategic Ambiguity in Turbulent Environments: a Viable Systems Approach (vSa)"

A network approach characterizes competitive behaviours of creative firms that, thanks to the modular structure, are able to speed up, enlarge and transfer specific knowledge, producing systematic innovation. The success of competitive strategies depends on core competences and it is influenced by organisational structures, collaborative mechanisms of governance and integrated product processes. Strategic plans, with high creativity, require systems configurations to improve network relations. This aspect doesn’t stop the system’s need to guarantee renew routines. This is called “innovative systematics” required by a creative network, in which each system’s component has to be proactive, contributing to collaborative and creative action. This paper analyses firms characterised by innovation and creativity in a process focused on strategy-behaviour-resources referring to the Resource Based View and Knowledge Management with the support of a conceptual framework based on the Viable System Approach (VSA) helpful for analysing network characteristics and creative value management in complex systems.