The shift from a Tourism Local Area (TLA) model to territory as a Smart Tourism Local Service System (S-TLSS) is analyzed for competitiveness, reputation quotient (RQ) and value co-creation. Service Science Management and Engineering + Design (SSME+D) and the Viable Systems Approach (VSA) are integrated for equity, sustainability and resiliency in a multidisciplinary vision of a networked ecology of smarter service systems coherent with a brand destination management approach. From a systems perspective, territories are highly complex systems and our integrated SSME+D&VSA framework pivoting on planning, design and growth, highlights the concept of Structural Variety and Systems Interactions whereby S-TLSS guarantees global competitive advantage for local system brand reputation. Our TLA to S-TLSS model hinges on enhancement of attractive local resources, “smart multilevel governance” in local service systems competitiveness and reputation. Brand destination management defined through landscape potential, coordinated governance, and communication of place personality image and identity clearly constitutes a driver for sustainable socio- economic growth.

SMART TOURISM LOCAL SERVICE SYSTEMS (S-TLSS) TO ENHANCE TERRITORY REPUTATION AND COMPETITIVENESS

BASSANO, Clara;
2012

Abstract

The shift from a Tourism Local Area (TLA) model to territory as a Smart Tourism Local Service System (S-TLSS) is analyzed for competitiveness, reputation quotient (RQ) and value co-creation. Service Science Management and Engineering + Design (SSME+D) and the Viable Systems Approach (VSA) are integrated for equity, sustainability and resiliency in a multidisciplinary vision of a networked ecology of smarter service systems coherent with a brand destination management approach. From a systems perspective, territories are highly complex systems and our integrated SSME+D&VSA framework pivoting on planning, design and growth, highlights the concept of Structural Variety and Systems Interactions whereby S-TLSS guarantees global competitive advantage for local system brand reputation. Our TLA to S-TLSS model hinges on enhancement of attractive local resources, “smart multilevel governance” in local service systems competitiveness and reputation. Brand destination management defined through landscape potential, coordinated governance, and communication of place personality image and identity clearly constitutes a driver for sustainable socio- economic growth.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11367/18912
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