This paper examines the role of culture on knowledge transfer within multinational corporations (MNCs), referring to the real-life case of a European multinational consumer goods company. GLOBE findings are used to better understand the difficulties faced in managing a raw materials harmonisation project. We explain how cultural diversities may limit cross-border knowledge transfer, as well as how international executives can manage multicultural teams in order to achieve the project goals.
Cross-Border Knowledge Transfer in MNCs: the role of International Executives in Managing Cultural Diversities
CANESTRINO, ROSSELLA;
2012-01-01
Abstract
This paper examines the role of culture on knowledge transfer within multinational corporations (MNCs), referring to the real-life case of a European multinational consumer goods company. GLOBE findings are used to better understand the difficulties faced in managing a raw materials harmonisation project. We explain how cultural diversities may limit cross-border knowledge transfer, as well as how international executives can manage multicultural teams in order to achieve the project goals.File in questo prodotto:
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