This paper examines the role of culture on knowledge transfer within multinational corporations (MNCs), referring to the real-life case of a European multinational consumer goods company. GLOBE findings are used to better understand the difficulties faced in managing a raw materials harmonisation project. We explain how cultural diversities may limit cross-border knowledge transfer, as well as how international executives can manage multicultural teams in order to achieve the project goals.

Cross-Border Knowledge Transfer in MNCs: the role of International Executives in Managing Cultural Diversities

CANESTRINO, ROSSELLA;
2012

Abstract

This paper examines the role of culture on knowledge transfer within multinational corporations (MNCs), referring to the real-life case of a European multinational consumer goods company. GLOBE findings are used to better understand the difficulties faced in managing a raw materials harmonisation project. We explain how cultural diversities may limit cross-border knowledge transfer, as well as how international executives can manage multicultural teams in order to achieve the project goals.
978-88-89677-86-5
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11367/17526
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