Economia e gestione delle imprese - Imprenditorialità, strategie e strumenti operativi

Understanding how businesses operate today requires a thorough grasp of key concepts and decision-making tools, together with the ability to interpret markets, strategies, and organizational processes. Business Economics and Management: Entrepreneurship, Strategy and Operational Tools offers a comprehensive and up-to-date overview, combining solid theoretical foundations with an applied approach. It guides readers through the main stages and challenges of business activity: from entrepreneurship to organizational structure, from strategic choices to the development of competitive advantage. The book explores models for managerial analysis and planning, including tools such as the business plan and the Business Model Canvas. It also devotes considerable attention to value creation, marketing, innovation, and the economic and financial dimensions of business management, including the main sources of financing.