This chapter first analyzes the financial needs to outline the main business opportunities for bancassurers since some financial needs can be easily satisfied by bancassurance products while those requiring high customization by insurance undertakings. Second, it analyzes the traditional bancassurance products that have a high-saving content and a low-insurance content, such as unit-linked, index-linked, and with-profit policies. Finally, it defines the characteristics of the recent development of bancassurance because bancassurers now approach the non-life business with some standardized products by focusing on few variables of customization, such as the age of the policyholder.
Bancassurance products
STARITA, Maria Grazia
2012-01-01
Abstract
This chapter first analyzes the financial needs to outline the main business opportunities for bancassurers since some financial needs can be easily satisfied by bancassurance products while those requiring high customization by insurance undertakings. Second, it analyzes the traditional bancassurance products that have a high-saving content and a low-insurance content, such as unit-linked, index-linked, and with-profit policies. Finally, it defines the characteristics of the recent development of bancassurance because bancassurers now approach the non-life business with some standardized products by focusing on few variables of customization, such as the age of the policyholder.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
