Artificial Intelligence application in platforms: opportunities and risks

The application of AI in digital platforms represents a revolution that makes numerous opportunities possible but also poses significant risks. Indeed, through automated processes it helps to improve the user experience and facilitate activities such as e-commerce and smart contracts. However, these advances are accompanied by risks related to the rigidity of AI systems which can lead to errors or harm users due to the absence of direct human intentionality, as in the case of smart contracts; and also related to challenges in protecting privacy. OPs, leveraging AI, process vast amounts of data in ways that may not fully comply with stringent regulations like the GDPR. In light of recent European regulations, including the DSA, the DMA and the AI Act, this Chapter critically examines these issues, addressing questions of liability, security and data protection to ensure a balanced approach to innovation and user rights.