Il fenomeno del greenwashing alla luce delle recenti evidenze empiriche. La proposta di direttiva green claims (The phenomenon of Greenwashing in the light of recent empirical evidence. The Proposal for a Green Claims Directive)

This article aims to provide insights into the phenomenon of so-called "greenwashing," highlighting the consequences of behaviors that do not align with the principle of balancing developmental needs with environmental protection. The recent initiatives adopted by the European Union (EU) to combat this phenomenon are commendable.