Museums as communities driving innovation by technology

Museums are driving innovation in services and processes through information technology within social and cultural ecosystems. Museums develop innovation, using information technology in order to foster audience involvement and user participation, enabling museum professionals as user-centred mediators to build a bridge between information and knowledge. As innovation-led organizations that contribute to knowledge and value creation, strengthening technology, organization and human resources, museums are engaging users and audiences, leading to social and public innovation within social and cultural ecosystems.