The Knowledge Cloud: The Availability and Transfer of Knowledge in Museums

The knowledge-based theory considers that knowledge is the most important resource of an organization, while knowledge management is increasingly more considered a way of ensuring competitive advantage, an effective tool for valorizing resources, helping manage change and being more resilient, and determining enhanced performance for organizations. All these aspects are also relevant for effective museum activity. Thus, through three focus groups, the paper sheds a light on challenges and practices that are shaping the environment in which continuity of efforts and sharing of knowledge is ensured amongst museum professionals in Romania. The findings are useful for museum managers to better organize knowledge flows and manage knowledge effectively, while for various museum professionals, they help understand knowledge gaps, the various sources of knowledge available as well as the specific dynamics in the field.