Other-regarding preferences in pro-environmental behaviours: Empirical analysis and policy implications of organic and local food products purchasing in Italy

This paper investigates the link between organic and local food products purchasing as pro-environmental behaviours, and “other-regarding preferences”, such as altruism, intrinsic motivation and self-image, which is measured through individuals’ environmental concerns, volunteering, participation in ecological associations and pro-social behaviours. Using the Italian data from the Multipurpose survey on households “Aspects of daily life” conducted in 2019, and bivariate probit models, this paper shows that environmental egoistic and altruistic concerns, volunteering in formal organizations and participation in ecological associations are positively correlated with the purchase of more organic and local food products. Higher pro-social behaviours correlate positively with the purchase of more local products and negatively with the purchase of more organic products. Furthermore, higher education and better household economic conditions are strongly correlated with the purchase of more organic products, while participation in cultural activities is positively associated with the purchase of more organic and local food products.