Given the importance of environmental objectives, companies are continuously trying to achieve them through different means and technologies are not an exception. Companies are increasingly using information systems (soft side) coupled with manufacturing (hard side) technologies to achieve market and operational performance. Therefore, this study investigates the role of green information systems (GIS) and additive manufacturing (AM) in the market and operational performance achievement of an organization. This study explores if the role of GIS and AM is influenced by firm size and number of employees in the organization with the lens of organizational information processing theory. Through survey instrument, data from 211 respondents are collected and analysis is performed using structural equation modelling. Findings indicate that GIS is critical to overall performance as compared to AM. In addition, top management facilitates extension of business activities significantly as compared to internal operations. Control orientation works best for new technologies like GIS and AM. The study offers an array of scope for theoretical and practical implications to utilize GIS and emerging technologies like AM to achieve greater market and operational performance. Further, the study offers implications for AM and GIS professionals and researchers. The study contributes in integrating manufacturing and information systems to facilitate faster technological and information processing capabilities.
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