Museums driving innovation with communities by information technology

Museums are driving innovation rediscovering the importance of using information technology in order to enhance cultural heritage, promoting value creation within cultural ecosystems. Innovation enables museums and communities to drive value creation processes by using information technology in order to strengthen audience involvement and user participation, enhancing the role of museum professionals as user-centred mediators. As value-driven and knowledge-led organisations, museums contribute to cultural heritage knowledge, driving community-led innovation, strengthening technology, organisation and human resources, engaging the users as co-producers of cultural knowledge and value. Museums drive social and professional innovation, interacting with communities by engaging audience and enabling user participation, adopting a technology-enabled innovation view and following an organisation-driven view to innovation within social and cultural ecosystems.