THE PERCEPTION OF BLENDED LEARNING IN ACCOUNTING MODULE BY MBA STUDENTS

The change in information technology, the growth in using social media has transformed the way education can be delivered (Krasodomska, 2012). There is an increasing expectation that universities will integrate this innovation to enhance student learning. Implementation of new technologies, multimedia and using the Internet to improve learning quality has been stressed by the European Commission (2001). These new resources create an opportunity to design a wide variety of activities that can increase students’ engagement and improve their learning (Deepwell and Malik, 2008). Unfortunately, Conole (2008) emphasised that some students are not that enthusiastic about e-learning as very often they do not have full understanding of e-learning technology and do not recognise full benefits of using the technology. Association to Advance Collegiate School of Business International (AACSB, 2007) indicates that business students should be given an opportunity to experience various aspects of technologies as this will prepare them better for the workplace. This paper will report some preliminary findings of MBA student perception of blended learning. The research investigates student attitudes towards blended learning and their evaluation of the efficiency of this approach. The results will help identify those aspects of blended learning that are most helpful in supporting student learning. The analysis of student feedback will provide guidance on how online components can be developed further to create an efficient learning environment.