"Creatività e innovazione per la vitalità dell’impresa: modelli e approcci di governo”

In a dynamic context, the firm adopts planned and opened organization configurations in which the competitive advantage is ensured by complementary resources and competences. When business viability and survival depend on creativity and innovation, it becomes fundamental to look for and to participate in modular organization configurations that guarantee cooperative effectiveness and collaborative learning. A network approach characterises competitive behaviours of creative firms that, thanks to the modular structure, are able to speed up, enlarge and transfer specific knowledge, producing systematic innovation. Indeed, the success of competitive strategies depends on core competences and it is largely influenced by organisational structures, collaborative mechanisms of governance and integrated product processes. Flexible and integrative strategies have a critical impact on structure and process of creative firms; it means that network demands a higher openness and informative exchange to encourage interactions and knowledge sharing. Strategic plans, with high creativity, prefer systems configurations to improve network relations. This aspect doesn’t stop the system’s need to guarantee renew routines. This is called “innovative systematics” required by a creative network, in which each system’s component has to be proactive contributing to collaborative and creative action. This paper analyses firms characterised by creativity and innovation in a process focused on strategy-behaviour-resources referring to the Resource Based View and Knowledge Management and with the support of a conceptual framework based on the Viable System Approach (VSA) and on the model of the variety of viable systems helpful for analysing network characteristics and creative value management in complex systems. In particular, the (VSA) confirms government and governance are able to manage routines in interaction processes among systemic components that have creative and innovative capabilities.