The paper analyze the co-creating value processes in destination management through sport mega-events, exploring the mechanisms of event governance and the inter-organization relationships adopting the case study method. The mega-events give an opportunity to worldwide promote tourist destination and related local products, stimulating a better economic development in the place. In the work it is examined a specific sailing mega-event, the Regatta of America’s Cup World Series planned at Naples in April 2012. More in depth, aims of the paper are: a. identify the tourism business players of the event network “America’s Cup World Series Naples 2012”, that manage the planning and development of the event; b. analyze the role of “America’s Cup Naples - (ACN)” as meta-orchestrator in the network, deepening the nature (power-based and/or trust-based) and the intensity of its business relationships in the event stakeholders system; c. categorize the determinants of value creation and co-creation in the event network “America’s Cup World Series Naples 2012”, evaluating the event outcomes of each stakeholders. In conclusion the findings of the empirical research are discussed considering the limits and the future opportunities to improve the study.
Co-creating value in destination management through mega sport events. The case of America’s Cup World Series Naples 2012
RISITANO, Marcello;SORRENTINO, ANNARITA;QUINTANO, Michele
2012-01-01
Abstract
The paper analyze the co-creating value processes in destination management through sport mega-events, exploring the mechanisms of event governance and the inter-organization relationships adopting the case study method. The mega-events give an opportunity to worldwide promote tourist destination and related local products, stimulating a better economic development in the place. In the work it is examined a specific sailing mega-event, the Regatta of America’s Cup World Series planned at Naples in April 2012. More in depth, aims of the paper are: a. identify the tourism business players of the event network “America’s Cup World Series Naples 2012”, that manage the planning and development of the event; b. analyze the role of “America’s Cup Naples - (ACN)” as meta-orchestrator in the network, deepening the nature (power-based and/or trust-based) and the intensity of its business relationships in the event stakeholders system; c. categorize the determinants of value creation and co-creation in the event network “America’s Cup World Series Naples 2012”, evaluating the event outcomes of each stakeholders. In conclusion the findings of the empirical research are discussed considering the limits and the future opportunities to improve the study.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
