Sfoglia per Autore
The impact of servicescape on cruiser experience and behaviouraL intentions. A conceptual framework
2016-01-01 Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele
Critical success factors on strategic brand management in luxury fashion markets: the case of Isaia
2017-01-01 Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele
Evaluating tourist behavior in sport mega-events through a structural equation model
2017-01-01 Risitano, Marcello; Romano, Rosaria; Sorrentino, Annarita; Quintano, Michele
The impact of consumer–brand engagement on brand experience and behavioural intentions: an Italian empirical study
2017-01-01 Risitano, Marcello; Romano, Rosaria; Sorrentino, Annarita; Quintano, Michele
The Influence of Tourists’ National Culture on Their Behaviours in a Sport Mega-Event
2017-01-01 Risitano, Marcello; Tutore, Ilaria; Sorrentino, Annarita; Quintano, Michele
Building and measuring experience value co-creation in museum context. The case of MAV – Herculaneum
2017-01-01 Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele
Understanding the role of the service experience in the cruise industry
2017-01-01 Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele
The Effect of Digital Technologies Adoption in Healthcare Industry: A Case Based Analysis
2018-01-01 Laurenza, Elena; Schiavone, Francesco; Quintano, Michele; Demetris, Vrontis
Evaluating tourist experience in Italian cultural districts. The case of San Gregorio Armeno
2018-01-01 Risitano, Marcello; Sorrentino, Annarita; Quintano, Michele
How do firms process info? Monitoring brand equity drivers in Food and Beverage Sector
2018-01-01 Romano, Rosaria; Risitano, Marcello; Quintano, Michele
Measuring event experience and its behavioural consequences in the context of a sports mega-event
2020-01-01 Sorrentino, Annarita; Fu, Xiaoxiao; Romano, Rosaria; Quintano, Michele; Risitano, Marcello
Analyzing the role of green consumption values to sustain consumer-brand relationships in the automotive industry
2021-01-01 Risitano, Marcello; Romano, Rosaria; LA RAGIONE, Giuseppe; Quintano, Michele
La gestione dei punti vendita di street food nel periodo COVID-19: un’analisi comparata
2021-01-01 Risitano, Marcello; LA RAGIONE, Giuseppe; Quintano, Michele
Social media marketing practices and consumer reactions: a content analysis on Facebook brand pages
2022-01-01 Risitano, Marcello; LA RAGIONE, Giuseppe; Quintano, Michele
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